Rules and ethics
ICO enforcement and UK GDPR rules for sales enablement content
Sales enablement software must follow ICO rules on UK GDPR, lawful basis, PECR and B2B consent, plus the Data (Use and Access) Act 2025 changes.
Topic
uk gdpr
Rules and ethics
What should buyers check in sales enablement commercial contracts?
A buyer's checklist for sales enablement commercial contracts: the clauses to check, the UK data rules behind them and the questions to ask a supplier.
Rules and ethics
Choosing consent or legitimate interest for sales enablement data protection
Rules for sales enablement data protection: choosing consent or legitimate interest, vetting bought lists and documenting your lawful basis under UK GDPR.
Measurement
What sales enablement measurement mistakes mean for English teams
Six sales enablement measurement mistakes that weaken English teams' reporting, with a situation table for choosing measures and keeping board packs credible.
Rules and ethics
Sales enablement UK regulations shape what your team may record and send
Sales enablement UK regulations in England: data protection duties, ICO guidance on AI tooling, CMA consumer rules and a worked cost example for revenue teams.
Tools and providers
Best sales engagement platforms for UK SMEs compared
Sales engagement platforms for UK SMEs compared by price, features and fit, with verdicts on HubSpot, Pipedrive, Outreach, Salesloft, Lemlist, Reply.io and Apollo.
Tools and providers
Conversation intelligence software UK: Gong, Jiminny and five other tools compared
Gong, Jiminny, Clari Copilot and four other tools compared on features, pricing models and UK data rules, plus FCA recording duties and vendor questions.
Rules and ethics
UK sales content personalisation: a practical guide
A practical guide to UK sales content personalisation: lawful bases, PECR, CRM and sales-enablement tools, plus a four-step build and review process.
Operations
How to run a sales content audit for a UK sales team
A practical sales content audit for UK teams: map assets to buyer stages, check UK GDPR, score usage, close gaps and keep collateral current.