Rules and ethics
ICO enforcement and UK GDPR rules for sales enablement content
Sales enablement software must follow ICO rules on UK GDPR, lawful basis, PECR and B2B consent, plus the Data (Use and Access) Act 2025 changes.
Topic
PECR
Audience research
Nine steps for sales enablement competitor research
A nine-step checklist for sales enablement competitor research, from claim matrices and dated evidence to PECR email rules and buyer interviews.
Rules and ethics
Choosing consent or legitimate interest for sales enablement data protection
Rules for sales enablement data protection: choosing consent or legitimate interest, vetting bought lists and documenting your lawful basis under UK GDPR.