Rules and ethics
Choosing consent or legitimate interest for sales enablement data protection
Rules for sales enablement data protection: choosing consent or legitimate interest, vetting bought lists and documenting your lawful basis under UK GDPR.
Topic
data protection
Strategy
Six sales enablement planning mistakes, and how to fix them
Six recurring sales enablement planning mistakes, from tool-first buying to one-off plans, with practical fixes and the UK data and hiring rules behind them.
Rules and ethics
How to apply sales enablement rules and ethics across UK content
A practical guide to sales enablement rules and ethics in England, covering ad codes, data protection, consent, claims, contracts and a compliance checklist.
Tools and providers
Before you sign a sales enablement vendor due diligence checklist
Checklist for sales enablement vendor due diligence in England: data protection, security, integration, exit terms and a scoring rubric to apply before signing.